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Crafting Content that Connects & Converts
I create content that balances creativity with data-driven insight — ensuring every piece has a clear purpose, whether it's to inform, engage, or drive meaningful results. From blogs and email campaigns to website optimisation, my work is built around understanding both the brand and the audience.
Blog & Content Strategy
SEO-driven editorial work that informs, engages, and ranks — built around each brand's voice.
I develop blog and content strategies tailored to each brand’s voice and goals, ensuring every piece contributes to a larger marketing objective. Whether it’s writing fresh content, creating guest contributions, or repurposing blogs for social media, I focus on making content both engaging and effective.
Alongside creation, I continuously refine content using performance insights — identifying what resonates, what drives traffic, and where improvements can be made.
Results & Impact
27%
growth in organic traffic
Google Search Console / SEMrush
6+
target keywords moved to Page 1 rankings
SEMrush / Ahrefs keyword tracker
18%
average drop in bounce rate across blog sections
Google Analytics
+22%
engagement on social posts repurposed from blogs
Instagram Insights / Meta Business Suite
+14%
higher product page CTR from internally linked blogs
Google Analytics
Tools
SEMrushGoogle Search ConsoleAhrefsGA4Shopify CMS
Email Marketing & Newsletters
Segmented, story-driven campaigns that get opened — and drive action.
I design and execute email campaigns that are tailored to different stages of the customer journey — combining thoughtful segmentation, consistent visuals, and copy that feels relevant to the reader.
By using A/B testing and behavioural insights, I focus on improving not just open rates, but meaningful engagement — ensuring each campaign contributes to broader marketing goals.
Results & Impact
4.2%
click-through rate from A/B tested campaigns
Mailchimp / Google Analytics
16–22%
open rates on segmented sends
28%
engagement rate on automated email flows
Tools
MailchimpKlaviyoHubSpotA/B TestingGA4
Website Management & SEO
I work across both content and technical elements of websites to improve visibility and user experience. From refining metadata and structure to updating content based on keyword insights, my approach ensures that websites are both search-friendly and easy to navigate.
I use tools like Google Analytics and Search Console to track performance, identify opportunities, and continuously optimise content based on real user behaviour.
What I Do
Bring clarity to content by updating meta titles, descriptions, and alt text — ensuring each page communicates clearly with both users and search engines.
Dig into keyword insights to refresh web copy based on trends and search behaviour, using tools like SEMrush and Google Search Console.
Strengthen visibility through strategic on-page SEO and structure optimisation, helping pages rank better and load faster.
Track performance using Google Analytics and Search Console to identify what's working and where to improve.
Using tools like SEMrush and Google Search Console, I continuously analyse performance, refine keywords, and adapt content to evolving search trends, helping brands increase visibility and deliver a seamless user experience.
Tools
SEMrushGoogle Search ConsoleAhrefsGA4PageSpeed Insights
Internal Communications & Engagement
I apply the same level of thought and care to internal communication as I do to external marketing. Working within a healthcare-focused environment, I focus on creating messaging that is clear, empathetic, and accessible — especially when communicating sensitive or important information. Alongside this, I took the initiative to develop internal newsletters aimed at strengthening team connection and improving morale. By creating content that felt warm, engaging, and inclusive, I used communication as a way to build a more connected workplace.
At Suportx, I played a key role in evolving the brand’s tone of voice across both internal and external communication, shifting it towards something more supportive, warm, and patient-focused.
Highlights
- Introduced internal newsletters to strengthen team connection and morale
- Adapted communication to ensure clarity and empathy in a healthcare setting
- Contributed to reshaping social media tone to better reflect patient needs
Impact
- Patients reached out expressing that they felt more understood and supported through the brand’s communication
- Positive feedback from nurses and healthcare professionals on the shift towards a more empathetic tone