@stoma_scene
15.6K · Instagram
Co-created a reel highlighting comfort-first features, resulting in a 40-follower boost overnight and increased engagement.
13K
views
281
likes
23
comments
35
saves
41
new followers
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Building Brands Through Stories, Communities & Conversations
From couture to cafes, finance to tech — I've managed social presences across industries, always tailoring tone, visuals, and strategy to the brand and its audience. My approach focuses on creating content that feels purposeful, community-driven, and platform-appropriate while delivering measurable growth.
Polished grid storytelling balanced with spontaneous reels and stories — adapted to each brand's voice.
On Instagram, aesthetics and storytelling are everything. I focus on balancing <b>strong grid visuals</b> with captions that spark emotion or drive action. My approach is about making the feed feel polished and cohesive, while ensuring reels and stories bring spontaneity and connection.
Highlights
- Managed accounts ranging from 1K–20K followers.
- Supported organic growth and engagement through reels, stories, moodboards, and hashtag strategy.
- Adapted brand voices for fashion, food, hospitality, retail, and tech, ensuring consistency and relatability.
Tools
Meta Business SuiteCanvaLaterHashtag researchStory analytics
Community and conversation — clarity of message, group engagement, and content that sparks word-of-mouth.
Facebook is less about polish and more about community and conversation. I treat it as a hub where offers, updates, and stories meet direct audience engagement. My focus is on clarity of message, tapping into groups, and creating posts that encourage interaction and word-of-mouth.
Highlights
- Developed seasonal and promotional campaigns for restaurants, retail, and service businesses.
- Extended reach by actively engaging with groups and communities for organic visibility.
- Strengthened audience trust with comment moderation, DMs, and quick responses.
- Leveraged content formats such as carousels, offers, customer stories, and curated events to grow reach.
Tools
Meta Business SuiteFacebook GroupsPage InsightsCommunity moderation
TikTok
Native, authentic short-form content — trend research, influencer briefing, and scroll-stopping execution.
TikTok thrives on authenticity and timing — so my approach is to create content that feels native, not overproduced. From researching trends to briefing influencers, I focus on making short-form videos that feel genuine, light-hearted, and scroll-stopping.
Highlights
- Researched and pitched weekly trend-based content ideas for brand relevance.
- Shortlisted and briefed micro-influencers for authentic product features.
- Shot and edited short-form videos using native tools and CapCut.
- Appeared in casual, creator-style content to boost relatability and engagement.
Tools
CapCutTikTok StudioTrend researchInfluencer outreach
Influencer Partnerships
Influencer work, for me, is about finding shared values — not just reach. I aim to pair brands with creators who embody their ethos, so campaigns feel authentic and trust-driven. Every collaboration is timed and crafted to deliver both visibility and engagement.
@kirbyhiggins
21.9K · TikTok
Partnered on a high-impact reel that reached 4.5K views, 354 likes, and 13 comments in two hours, sparking strong engagement and new followers.
24.4K
views
1,394
likes
61
comments
33
saves
11
new followers